I. Basic Profile
Beijing New Media Joint Laboratory under the National New Media Industry Base (abbreviated as BNMJL) is a state-level platform integrating industry, academia and research. It was officially inaugurated on October 10, 2010 at Xingguang Film & Television Park within the National New Media Industry Base in Daxing District, Beijing.
Executive Director: Professor Wang Kaige (Communication University of China)
II. Founding Background
Approved by the Ministry of Science and Technology in 2005, the National New Media Industry Base is China’s sole state-level industrial cluster specializing in the new media sector, covering a total area of 8.4 square kilometers with Xingguang Film & Television Park—a national-level TV program production base—as its core zone.
The laboratory was founded to link university education, industrial R&D and market commercialization, bridge the supply-demand gap of new media professionals, and underpin Beijing’s cultural and creative industries as well as China’s national new media development strategy.
III. Core Functions & Research Focus
1. Core Functions
- High-end R&D: Frontier research on new media technologies, digital content and AI applications.
- Creative Production: Development of film & television, animation, games, digital performance and immersive media content.
- Talent Cultivation: Practical training, joint academic programs, advanced professional workshops and startup incubation.
Industrial Services: Industry standard formulation, technical consulting, copyright protection and international cultural trade.
2. Key Research Fields
- Digital Content: Film, animation, video games, digital publishing, electronic music and new media dance.
- Technical Application: AIGC, VR/AR, triple-network convergence and ultra-high-definition video technology.
- Industrial Ecosystem: International cultural trade, industrial chain construction and intellectual property protection (e.g., cooperation on trusted timestamp services).
